MONCLER, symbolizes not only a luxury brand but also a lifestyle that enables adventurous outdoor experience under extreme weather conditions. Since 1952,MONCLER has transformed from a sportswear company into a leading global fashion brand when it comes to performance down jackets. For decades, MONCLER explored Fit, Aesthetic Research, Experimentalism and Materials, which made them unique and reinforced their well deserved reputation.

MONCLER SoHo represents a new era in lifestyle and retail experience. It not only respects MONCLER’s original goals but also explores how customers approach this lifestyle, buy into the brand’s history, and connect to the site's historical background in SoHo.
 

Featuring a double-storied Cold Zone that integrates experiential weather, a showcase Gallery and a cocktail Bar, and a warehouse-inspired Archive display area that gathers collections and key pieces from the past seasons of MONCLER history. This retail concept lets the customer discover their own venturesome spirit and the core of the brand from different directions; functionally, commercially and aesthetically.